{"active_ingredient":["Active ingredient Potassium nitrate (5%) Sodium fluoride (0.15% w/v fluoride ion)"],"dosage_and_administration":["Directions • adults and children 12 years of age and older • apply at least a 1-inch strip of the product onto a soft bristle toothbrush • brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day (morning and evening) and not more than three times a day, or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. • children under 12 years of age: consult a dentist or physician"],"effective_time":"20141212","id":"01281fed-6bd3-4baa-8bdc-f1bf182507fa","inactive_ingredient":["Inactive ingredients (Whitening) water, glycerin, sorbitol, hydrated silica, pentasodium triphosphate, PEG-8, isopentane, flavor, sodium methyl cocoyl taurate, cocamidopropyl betaine, xanthan gum, carrageenan, sodium hydroxide, sodium saccharin, sucralose, FD&C blue #1","Inactive ingredients (Multi Action) water, sorbitol, glycerin, hydrated silica, PEG-8, sodium methyl cocoyl taurate, isopentane, flavor, cocamidopropyl betaine, xanthan gum, carrageenan, sodium saccharin, sucralose, sodium hydroxide, FD&C blue #1"],"indications_and_usage":["Uses • builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact • aids in the prevention of dental cavities"],"keep_out_of_reach_of_children":["Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["Principal Display Panel NDC 0135-0503-01 Sensodyne ® DAILY TOOTHPASTE FOR SENSITIVE TEETH Whitening iso-active ® FOAMING GEL Penetrates hard-to-reach areas NET WT 4.3 oz (121.6g) 9 OUT OF 10 DENTISTS' RECOMMENDED BRAND ©2013 GlaxoSmithKline 53995XD Sensodyne IsoActive Whitening 4.3oz label","Principal Display Panel NDC 0135-0502-01 SENSODYNE ® DAILY TOOTHPASTE FOR SENSITIVE TEETH Multi Action iso-active ® FOAMING GEL Penetrates hard-to-reach areas NET WT 4.3 OZ (121.6 g) 9 OUT OF 10 DENTISTS' RECOMMENDED BRAND ©2013 GlaxoSmithKline 53994XD Sensodyne IsoActive Multi Action 4.3oz label"],"purpose":["Purpose Antihypersensitivity Anticavity"],"questions":["Questions or comments? call toll-free 1-866-844-2797 (English/Spanish) weekdays To clean, wipe nozzle without water. Do not remove nozzle. HOW DOES IT WORK? New Sensodyne ® iso-active ® transforms into microfine foam during brushing, penetrating hard to reach areas to thoroughly clean the whole mouth and sooth the nerve. SENSODYNE, ISO-ACTIVE, the iconic nurdle device, and other marks are trademarks of the GlaxoSmithKline group of companies. www.sensodyne.com Best before: see base of can. RECYCLING INFORMATION: Please recycle - when empty. Does not contain CFCs. GlaxoSmithKline Consumer Healthcare, L.P. Moon Township, PA 15108 DOT-2P M5706"],"set_id":"1fe32f8b-73fb-46cc-adb8-b3559a7654db","spl_product_data_elements":["SENSODYNE iso-active potassium nitrate and sodium fluoride SODIUM FLUORIDE FLUORIDE ION POTASSIUM NITRATE NITRATE ION WATER GLYCERIN SORBITOL HYDRATED SILICA SODIUM TRIPOLYPHOSPHATE PEG-8 LAURATE COCAMIDOPROPYL BETAINE XANTHAN GUM CARRAGEENAN SODIUM HYDROXIDE SACCHARIN SODIUM SUCRALOSE FD&C BLUE NO. 1 ISOPENTANE greenish blue SENSODYNE iso-active potassium nitrate and sodium fluoride SODIUM FLUORIDE FLUORIDE ION POTASSIUM NITRATE NITRATE ION WATER SORBITOL GLYCERIN HYDRATED SILICA PEG-8 LAURATE COCAMIDOPROPYL BETAINE XANTHAN GUM CARRAGEENAN SACCHARIN SODIUM SUCRALOSE SODIUM HYDROXIDE FD&C BLUE NO. 1 ISOPENTANE greenish blue"],"stop_use":["Stop use and ask a dentist if • the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. • pain/sensitivity still persists after 4 weeks of use."],"storage_and_handling":["Flammable. Contents under pressure. Do not puncture or incinerate. Do not store at temperatures above 120°F. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal."],"version":"10","warnings":["Warnings When using this product if irritation occurs discontinue use. Stop use and ask a dentist if • the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. • pain/sensitivity still persists after 4 weeks of use. Flammable. Contents under pressure. Do not puncture or incinerate. Do not store at temperatures above 120°F. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"when_using":["When using this product if irritation occurs discontinue use."]}