{"active_ingredient":["Active ingredient Lidocaine 5.00 % Purpose Anorectal (hemorrhoidal)"],"ask_doctor":["Discontinue use and consult a doctor if The symptoms being treated does not subside. Redness, irritation, swelling, pain, or other symptoms develop or increase. Certain persions can develop allergic reactions to ingredients in this product. Allergy alert"],"do_not_use":["Do not Put this product into the rectum by using fingers or any mechanical device or applicator. Exceed the recommended daily dosage unless directed by a doctor."],"dosage_and_administration":["Directions: Adults:• When practical, cleanse the affected area with mild soap and warm water and rinse thoroughly. • Gently dry by patting or blotting with toilet tissue or a soft cloth before application of this product. • Children under 12 years of age: consult a doctor. • Apply to the affected area up to 6 times daily."],"effective_time":"20231111","id":"09e2e2ce-d887-0711-e063-6294a90a9213","inactive_ingredient":["Inactive ingredients: Allantoin, Deionized Water, Benzyl Alcohol, Carbomer, Propylene Glycol, SD Alcohol 40-B, Sodium Polyacrylate, Tocopheryl Acetate (Vitamin E)."],"indications_and_usage":["Uses: For the temporary relief of itching and discomfort in the perianal area. For the temporary relief of pain, soreness, or burning."],"keep_out_of_reach_of_children":["Keep out of reach of children. get medical help or contact a Poison Control Center right away. If swallowed,"],"openfda":{"application_number":["M015"],"brand_name":["SIMPLY VITAL HEMORRHOID and ANORECTAL RELIEF"],"generic_name":["LIDOCAINE"],"is_original_packager":[true],"manufacturer_name":["ALPHA PLANTS INC"],"nui":["N0000175682","M0000897","N0000175426","N0000175976"],"package_ndc":["82460-262-00"],"pharm_class_cs":["Amides [CS]"],"pharm_class_epc":["Amide Local Anesthetic [EPC]","Antiarrhythmic [EPC]"],"pharm_class_pe":["Local Anesthesia [PE]"],"product_ndc":["82460-262"],"product_type":["HUMAN OTC DRUG"],"route":["TOPICAL"],"rxcui":["1366789"],"spl_id":["09e2e2ce-d887-0711-e063-6294a90a9213"],"spl_set_id":["79fa4b89-382f-45fa-a792-90a9fe5bf573"],"substance_name":["LIDOCAINE"],"unii":["98PI200987"]},"package_label_principal_display_panel":["Package Labeling: Label"],"pregnancy_or_breast_feeding":["If pregnant or breast-feeding, ask a health professional before use."],"purpose":["Purpose Anorectal (hemorrhoidal)"],"questions":["Questions? +1 (205) 624-9177"],"set_id":"79fa4b89-382f-45fa-a792-90a9fe5bf573","spl_product_data_elements":["SIMPLY VITAL HEMORRHOID and ANORECTAL RELIEF LIDOCAINE ALLANTOIN WATER BENZYL ALCOHOL CARBOMER HOMOPOLYMER, UNSPECIFIED TYPE PROPYLENE GLYCOL .ALPHA.-TOCOPHEROL ACETATE LIDOCAINE LIDOCAINE"],"spl_unclassified_section":["Drug Facts","Other information: Store at 20-25°C (68-77°F) and protect from moisture."],"version":"2","warnings":["Warnings: For external use only. Do not Put this product into the rectum by using fingers or any mechanical device or applicator. Exceed the recommended daily dosage unless directed by a doctor. When using this product If condition worsens or does not improve within 7 days, consult a doctor. In case of bleeding, consult a doctor promptly. Discontinue use and consult a doctor if The symptoms being treated does not subside. Redness, irritation, swelling, pain, or other symptoms develop or increase. Certain persions can develop allergic reactions to ingredients in this product. Allergy alert Keep out of reach of children. get medical help or contact a Poison Control Center right away. If swallowed, If pregnant or breast-feeding, ask a health professional before use."],"when_using":["When using this product If condition worsens or does not improve within 7 days, consult a doctor. In case of bleeding, consult a doctor promptly."]}