{"active_ingredient":["Active Ingredients Potassium nitrate 5%................................Antihypersensitivity Sodium Fluoride 0.15% w/v fluoride ion ......Anticavity"],"dosage_and_administration":["Directions Adults and children 12 years and older Brush teeth thoroughly at least 1 minute after each meal or at least twice a day or as directed by your dentist. Be sure to brush sensitive areas of the teeth. Children under 12 years of age Consult a dentist or doctor Other information Store in a cool, dry place."],"effective_time":"20100825","id":"0b63aecc-599e-4662-a77e-e2a0a47bb051","inactive_ingredient":["Inactive ingredients: Sorbitol, Water, Silica, Glycerin, PEG-6, COCAMIDOPROPYL BETAINE, Xanthan Gum, Flavor, Sodium Saccharin, Titanium Dioxide, Sodium Hydroxide."],"indications_and_usage":["USES builds increasing protection against painful sensitivity of teeth due to cold, heat, acids, sweets or contact Aids in the prevention of dental cavities"],"keep_out_of_reach_of_children":["KEEP OUT OF REACH OF CHILDREN"],"openfda":{},"package_label_principal_display_panel":["Principal Display Panel image of container"],"purpose":["Antihypersensitivity, Anticavity"],"set_id":"5496fbbd-d983-4577-9b53-fe30da2448d4","spl_product_data_elements":["Up and UP Sensitive Toothpaste Enamel Strengthening formula plus whitening Potassium Nitrate and Sodium Fluoride POTASSIUM NITRATE POTASSIUM CATION SODIUM FLUORIDE FLUORIDE ION SORBITOL WATER SILICON DIOXIDE GLYCERIN POLYETHYLENE GLYCOL 300 COCAMIDOPROPYL BETAINE XANTHAN GUM SACCHARIN SODIUM TITANIUM DIOXIDE SODIUM HYDROXIDE refreshing mint flavor"],"version":"1","warnings":["WARNINGS If pain/ sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If you accidentally swallow more than used for brushing, seek professional help or contact a Poison Control Center immediately."]}