{"active_ingredient":["Active ingredients POTASSIUM NITRATE 5% .........................................HYPERSENSITIVITY SODIUM FLUORIDE (0.15% W/V) FLUORIDE ION.........ANTICAVITY"],"dosage_and_administration":["Directions Adults and children 12 years of age and older: Apply at least a 1- inch strip of the prod uct onto a soft bristle toothbrush * Brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age: consult a dentist or doctor."],"effective_time":"20111213","id":"1029facf-4f3e-4089-b384-0edcccbefb71","inactive_ingredient":["Inactive ingredients Inactive ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, Potassium Nitrate, PEG-6, Flavor, Isopentane, Xanthan Gum, Chondrus Crispus (Carrageenan), Sodium Methyl Cocoyl Taurate, Cocomidopropyl Betaine, Sodium Saccharin, Sucralose, FD C Blue 1"],"indications_and_usage":["Uses When using this product if irritation occurs discontinue use If pain/sensitivity still persists after 4 weeks of use, please visit your dentist"],"keep_out_of_reach_of_children":["Keep out of reach of children Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a poison control center right away"],"openfda":{},"package_label_principal_display_panel":["image of can label"],"purpose":["Use builds increasing protection against painful sensitivity of the teeth due to cold, heat, acids, sweats or contact aids in the prevention of dental cavities"],"set_id":"c63e9800-e906-40dc-955e-ea3ca3cf3260","spl_product_data_elements":["Sensitive Tooth Paste Multi Action Fluoride SORBITOL WATER POTASSIUM NITRATE POTASSIUM CATION SODIUM FLUORIDE FLUORIDE ION SACCHARIN SODIUM SUCRALOSE POLYETHYLENE GLYCOL 300 FD&C BLUE NO. 1 GLYCERIN XANTHAN GUM CHONDRUS CRISPUS HYDRATED SILICA SODIUM METHYL COCOYL TAURATE COCAMIDOPROPYL BETAINE ISOPENTANE Hagelin 622868 Mint Flavor BLUE AND GREEN"],"version":"1","warnings":["Warnings Flammable. Contents under pressure.Do not puncture or incinerate container. Do not store at temperatures above 120 F. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal."]}