{"active_ingredient":["Active ingredients Potassium nitrate 5% Sodium fluoride 0.25% (0.15% w/v fluoride ion)"],"dosage_and_administration":["Directions adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. children under 12 years: Consult a dentist or doctor."],"effective_time":"20240304","id":"12d9a4c3-8aa2-f2c4-e063-6294a90a405c","inactive_ingredient":["Inactive ingredients water, sorbitol, hydrated silica, glycerin, charcoal powder, flavor, cocamidopropyl betaine, xanthan gum, sodium saccharin, sodium hydroxide, sucralose"],"indications_and_usage":["Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact. aids in the prevention of dental cavities."],"keep_out_of_reach_of_children":["Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{"application_number":["M022"],"brand_name":["Sensodyne Natural white"],"generic_name":["POTASSIUM NITRATE AND SODIUM FLUORIDE"],"is_original_packager":[true],"manufacturer_name":["Haleon US Holdings LLC"],"package_ndc":["0135-5028-01","0135-5028-02"],"product_ndc":["0135-5028"],"product_type":["HUMAN OTC DRUG"],"route":["DENTAL"],"rxcui":["1086243"],"spl_id":["12d9a4c3-8aa2-f2c4-e063-6294a90a405c"],"spl_set_id":["911ac7e4-2b92-43d5-af0b-b5f741b088fb"],"substance_name":["POTASSIUM NITRATE","SODIUM FLUORIDE"],"unii":["RU45X2JN0Z","8ZYQ1474W7"]},"package_label_principal_display_panel":["Principal Display Panel NDC 0135-5028-01 new #1 DENTIST RECOMMENDED BRAND SENSODYNE TOOTHPASTE FOR SENSITIVE TEETH AND CAVITY PREVENTION 24/7 Sensitivity Protection* + Strong & Healthy Teeth Natural White with coconut derived charcoal NET WT 4.0 OZ (113 g) 1001361 Carton Front Sensodyne Natural White 4.0oz (113g) carton"],"purpose":["Purposes Antihypersensitivity Anticavity"],"questions":["Questions or comments? 1-866-844-2797"],"set_id":"911ac7e4-2b92-43d5-af0b-b5f741b088fb","spl_product_data_elements":["Sensodyne Natural white potassium nitrate and sodium fluoride WATER SORBITOL HYDRATED SILICA GLYCERIN ACTIVATED CHARCOAL COCAMIDOPROPYL BETAINE XANTHAN GUM SACCHARIN SODIUM SODIUM HYDROXIDE SUCRALOSE POTASSIUM NITRATE NITRATE ION SODIUM FLUORIDE FLUORIDE ION"],"spl_unclassified_section":["Additional Information ALWAYS FOLLOW THE LABEL What are sensitive teeth? Lots of people have sensitive teeth. When enamel is worn away (through eating everyday acidic food or drinks) or gums recede, the dentin underneath becomes exposed. This can lead to tooth sensitivity, for example, with cold and hot food and drinks. What does Sensodyne do? Sensodyne provides daily care for sensitive teeth* plus all the benefits you would expect from a daily fluoride toothpaste - strong teeth and freshness. The active ingredient in Sensodyne is clinically proven to deliver 24/7 sensitivity protection* Also contains: Coconut derived charcoal to help restore teeth to their natural whiteness Use Sensodyne Natural White twice daily: Long-lasting sensitivity protection* Contains fluoride to protect against cavities Helps remove stains for whiter teeth Freshens breath *with twice daily brushing Trademarks are owned by or licensed to the GSK group of companies. ©2021 GSK group of companies or its licensor. Distributed by: GSK Consumer Healthcare Warren, NJ 07059"],"stop_use":["Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. pain/sensitivity still persists after 4 weeks of use."],"storage_and_handling":["Other information do not store above 25°C (77°F)"],"version":"3","warnings":["Warnings Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. pain/sensitivity still persists after 4 weeks of use. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."]}