{"active_ingredient":["Active ingredients Purpose Potassium nitrate 5% Toothpaste for sensitive teeth Sodium fluoride 0.243% Toothpaste for cavity prevention"],"active_ingredient_table":["<table width=\"65%\"> <col width=\"40%\" align=\"left\" valign=\"top\"/> <col width=\"60%\" align=\"right\" valign=\"top\"/> <thead> <tr styleCode=\"Toprule\"> <th> <content styleCode=\"italics\">Active ingredients</content> </th> <th> <content styleCode=\"italics\">Purpose</content> </th> </tr> </thead> <tbody> <tr styleCode=\"Toprule\"> <td>Potassium nitrate 5%</td> <td>Toothpaste for sensitive teeth</td> </tr> <tr styleCode=\"Botrule\"> <td>Sodium fluoride 0.243%</td> <td>Toothpaste for cavity prevention</td> </tr> </tbody> </table>"],"dosage_and_administration":["Directions do not swallow 12 yrs. & older: Apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. do not use in children under 12 yrs."],"effective_time":"20161012","id":"3eaeee1d-47eb-108e-e054-00144ff8d46c","inactive_ingredient":["Inactive ingredients water, hydrated silica, glycerin, sorbitol, trisodium phosphate, sodium lauryl sulfate, flavor, cellulose gum, alcohol (1.09%), xanthan gum, sodium saccharin, polysorbate 80, sodium benzoate, cetylpyridinium chloride, benzoic acid, polyethylene, titanium dioxide, blue 1"],"indications_and_usage":["Uses when used regularly, builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact aids in the prevention of cavities"],"keep_out_of_reach_of_children":["Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["PRINCIPAL DISPLAY PANEL - 116 g Tube Carton Crest SENSITIVITY TOOTHPASTE FOR SENSITIVE TEETH AND CAVITY PREVENTION NET WT 4.1 OZ (116 g) CLINICALLY PROVEN SENSITIVITY INGREDIENT WITH FLUORIDE CLINICAL SENSITIVITY RELIEF MAXIMUM STRENGTH* EXTRA WHITENING CLEAN MINT Principal Display Panel"],"purpose":["Active ingredients Purpose Potassium nitrate 5% Toothpaste for sensitive teeth Sodium fluoride 0.243% Toothpaste for cavity prevention"],"purpose_table":["<table width=\"65%\"> <col width=\"40%\" align=\"left\" valign=\"top\"/> <col width=\"60%\" align=\"right\" valign=\"top\"/> <thead> <tr styleCode=\"Toprule\"> <th> <content styleCode=\"italics\">Active ingredients</content> </th> <th> <content styleCode=\"italics\">Purpose</content> </th> </tr> </thead> <tbody> <tr styleCode=\"Toprule\"> <td>Potassium nitrate 5%</td> <td>Toothpaste for sensitive teeth</td> </tr> <tr styleCode=\"Botrule\"> <td>Sodium fluoride 0.243%</td> <td>Toothpaste for cavity prevention</td> </tr> </tbody> </table>"],"questions":["Questions? 1-800-492-7378 Dist. by Procter & Gamble, Cincinnati, OH 45202 www.crest.com"],"set_id":"35e4a88e-a86a-49da-8ee7-5c1933e24963","spl_product_data_elements":["Crest Sensitivity Clinical Sensitivity Relief Potassium nitrate and Sodium Fluoride WATER HYDRATED SILICA GLYCERIN SORBITOL SODIUM LAURYL SULFATE CARBOXYMETHYLCELLULOSE SODIUM ALCOHOL XANTHAN GUM SACCHARIN SODIUM POLYSORBATE 80 SODIUM BENZOATE CETYLPYRIDINIUM CHLORIDE BENZOIC ACID TITANIUM DIOXIDE FD&C BLUE NO. 1 POTASSIUM NITRATE NITRATE ION SODIUM FLUORIDE FLUORIDE ION with white specks"],"spl_unclassified_section":["Drug Facts"],"stop_use":["Stop use and ask a dentist if problem lasts or gets worse. Sensitive teeth may indicate a serious problem that may need prompt care."],"version":"2","warnings":["Warnings When using this product do not use longer than four weeks unless recommended by a dentist Stop use and ask a dentist if problem lasts or gets worse. Sensitive teeth may indicate a serious problem that may need prompt care. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"when_using":["When using this product do not use longer than four weeks unless recommended by a dentist"]}