{"active_ingredient":["MEDICINAL INGREDIENTS: SODIUM FLUORIDE 0.24% (W/W) AND POTASSIUM NITRATE 5% (W/W)"],"dosage_and_administration":["DIRECTIONS: ADULTS AND CHILDREN 12 YEARS OF AGE AND OLDER: FOR THE BEST RESULTS BRUSH TEETH THOROUGHLY, PREFERABLY AFTER EACH MEALOR ATLEAST TWICE A DAY, OR AS DIRECTED BY A DENTIST OR DOCTOR. DO NOT SWALLOW. PRODUCT IS NOT RECOMMENDED FOR USE BY CHILDREN UNDER 12 YEARS OF AGE. USE FOR A PERIOD OF LONGER THAN 14 DAYS IS TO BE ONLY UNDER THE SUPERVISION OF A DENTIST."],"effective_time":"20161027","id":"42a36edd-25c3-4478-870c-85da460be4e7","inactive_ingredient":["NON-MEDICINAL INGREDIENTS: GLYCERIN, SILICA, PEG-12, PROPYLENE GLYCOL, ZEA MAYS (CORN) STARCH, SODIUM CITRATE, UREA PEROXIDE, SODIUM LAUROYL SARCOCINATE, FLAVOUR, LAURYL LAURATE, HYDROLYZED CORN STARCH OCTENYLSUCCINATE, HYDRATED SILICA, TITANIUM DIOXIDE, CARBOMER, POTASSIUM ACESULFANE, CELLULOSE GUM, SODIUM METABISULFITE"],"indications_and_usage":["USES: WHEN USED REGULARLY, BUILDS INCREASING PROTECTION AGAINST PAINFUL SENSITITY OF TEETH TO COLD, HEAT ACIDS, SWEETS OR CONTACT."],"keep_out_of_reach_of_children":["KEEP OUT OF REACH OF CHILDREN UNDER 12 YEARS."],"openfda":{},"other_safety_information":["OTHER INFORMATION: STORE BELOW 27°C (80°F)."],"package_label_principal_display_panel":["Sensitive Carton TIFF Sensitive Tube TIFF"],"purpose":[""],"set_id":"0e619471-373d-44f4-9912-8d47a5e74176","spl_product_data_elements":["POWER WHITE 7 SENSITIVE SODIUM FLUORIDE, POTASSIUM NITRATE SODIUM FLUORIDE FLUORIDE ION POTASSIUM NITRATE GLYCERIN HYDRATED SILICA POLYETHYLENE GLYCOL 600 PROPYLENE GLYCOL STARCH, CORN SODIUM CITRATE CARBAMIDE PEROXIDE SODIUM LAUROYL SARCOSINATE LAURYL LAURATE TITANIUM DIOXIDE CARBOMER 934 ACESULFAME POTASSIUM CARBOXYMETHYLCELLULOSE SODIUM SODIUM METABISULFITE"],"version":"10","warnings":["WARNINGS: IF MORE THAN THE AMOUNT USED FOR BRUSHING IS ACCIDENTALLY SWALLOWED, GET MEDICAL HELP OR CONTACT A POISON CONTROL CENTER RIGHT AWAY. AVOID CONTACT OF THE PRODUCT WITH THE EYE. IF IRRITATION (SUCH AS REDNESS, SWELLING, SORENESS) OF THE GUM OR THE MOUTH OCCURS, DISCONTINUE USE AND CONSULT A DENTIST."]}