{"active_ingredient":["Active ingredients / Purpose Potassium nitrate 5%....................................................Antihypersensitivity Sodium fluoride 0.24% (0.15% w/v fluoride ion).........................Anticavity"],"dosage_and_administration":["adults and children 12 years of age and older : apply at least a 1-inch strip of the product onto a soft bristle toothbrush brush teeth thoroughly for at least one minute teice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. children under 12 years of age: Consult a dentist or doctor."],"effective_time":"20251121","id":"441bb7e0-ebf7-602d-e063-6294a90aba7e","inactive_ingredient":["Inactive ingredients water, sorbitol, hydrated silica, glycerin, PEG-8, cocamidopropyl betaine, flavor, titanium dioxide, xanthan gum, sodium saccharin, sodium hydroxide"],"indications_and_usage":["Directions adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush brush teeth thoroughly for at least one minute teice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. children under 12 years of age: Consult a dentist or doctor."],"keep_out_of_reach_of_children":["Keep out of reach of children . If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{"application_number":["M022"],"brand_name":["HEB Extra Whitening"],"generic_name":["FLUORIDE"],"is_original_packager":[true],"manufacturer_name":["HEB"],"package_ndc":["37808-681-19","37808-681-29"],"product_ndc":["37808-681"],"product_type":["HUMAN OTC DRUG"],"route":["DENTAL"],"rxcui":["1038929"],"spl_id":["441bb7e0-ebf7-602d-e063-6294a90aba7e"],"spl_set_id":["9bdcbd3f-095b-43d1-8a8e-0ba3eab14e0e"],"substance_name":["SODIUM FLUORIDE","POTASSIUM NITRATE"],"unii":["8ZYQ1474W7","RU45X2JN0Z"],"upc":["0041220819522"]},"package_label_principal_display_panel":["HEB_ENAMEL_CTN_2821168R5"],"purpose":["Uses builds increasing protection against sensitivity of the teeth to cold, heat, acids, sweets, or contact aids in the prevention of dental cavities"],"set_id":"9bdcbd3f-095b-43d1-8a8e-0ba3eab14e0e","spl_product_data_elements":["HEB Extra Whitening Fluoride WATER SACCHARIN SODIUM SORBITOL POLYETHYLENE GLYCOL 400 TITANIUM DIOXIDE SODIUM HYDROXIDE GLYCERIN XANTHAN GUM HYDRATED SILICA COCAMIDOPROPYL BETAINE SODIUM FLUORIDE FLUORIDE ION POTASSIUM NITRATE NITRATE ION mint white to light tan"],"stop_use":["Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. pain/sensitivity still persists after 4 weeks of use."],"version":"9","warnings":["When using this product, if irritation occurs discontinue use. Keep out of reach of children . If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. pain/sensitivity still persists after 4 weeks of use."]}