{"active_ingredient":["Active ingredients Postassium nitrate, 5%"],"dosage_and_administration":["Directions adults and children 12 years of age and older Apply at least a 1-inch strip of the product onto soft bristle toothbrush Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist Make sure to brush all sensitive areas of the teeth Children under 12 years of age: consult a dentist or doctor"],"effective_time":"20170810","id":"5669a828-7fe8-5d9b-e054-00144ff8d46c","inactive_ingredient":["Inactive ingredients Calcium carbonate, Sorbitol, Agua, Glycerin, Hydrate Silica, Xynthol, Coco-glucoside, Xanthan Gum, Mentha Viridis (Spearmint) Leaf Oil, Menthol, Leuconostoc/Radish Root Ferment Filtrate"],"indications_and_usage":["Use builds increasing protection against painful sensitivity of the teeth to cold, acids, sweets, or contact"],"keep_out_of_reach_of_children":["Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away"],"openfda":{},"package_label_principal_display_panel":["image"],"purpose":["Purpose Antisensitivity"],"set_id":"53a756e4-505b-6042-e054-00144ff8d46c","spl_product_data_elements":["Sensitive Teeth Potassium nitrate LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE COCO GLUCOSIDE POTASSIUM NITRATE NITRATE ION CALCIUM CARBONATE SORBITOL XYLITOL GLYCERIN WATER HYDRATED SILICA XANTHAN GUM MENTHA SPICATA MENTHOL"],"version":"2","warnings":["Warnings When using this product, if pain/sensitivity still persists after 4 weeks or use, please visit your dentist"]}