{"active_ingredient":["Active ingredients Potassium nitrate 5% Sodium fluoride (0.15% w/v fluoride ion) Purpose Antihypersensitivity Anticavity"],"dosage_and_administration":["Directions adults and children 12 years of age and older apply at least a 1-inch strip of product onto a soft bristle toothbrush brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing, Spit out after brushing children under 12 years of age: consult a dentist or doctor"],"effective_time":"20170928","id":"5a41534d-e77e-e4ac-e053-2a91aa0afa8a","inactive_ingredient":["Inactive ingredients Water, Silica, Sorbitol, Sodium Lauryl Alcohol, Polyethylene Glycol 300, Sodium Carboxymethylcellulose, Flavor, Sodium Saccharin, Titanium Dioxide, Sodium Pyrophosphate, Sodium Hydroxide, PEG/PPG115/55 copolymer, Color FD&C Blue #1"],"indications_and_usage":["Uses builds increasing protection against painful sensitivity of the teeth due to cold, heat, acids, sweets or contact aids in the prevention of dental cavities"],"keep_out_of_reach_of_children":["Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["Package Labeling: Outer Package Inner Package"],"purpose":["Purpose Antihypersensitivity Anticavity"],"questions":["​Questions or comments? Contact customerservice@genesisbrush.com"],"set_id":"e72979ac-b7d0-49a6-ab5d-3248621a9ad9","spl_product_data_elements":["Genesis Sensitive Fresh Mint POTASSIUM NITRATE, SODIUM FLUORIDE WATER SILICON DIOXIDE SORBITOL POLYETHYLENE GLYCOL 300 CARBOXYMETHYLCELLULOSE SODIUM, UNSPECIFIED FORM METHYL SALICYLATE SACCHARIN SODIUM TITANIUM DIOXIDE SODIUM PYROPHOSPHATE SODIUM HYDROXIDE FD&C BLUE NO. 1 POTASSIUM NITRATE NITRATE ION SODIUM FLUORIDE FLUORIDE ION"],"spl_unclassified_section":["Drug Facts","Other information store below 30°C (86°F) Lot No. & Exp Date: see box or see crimp of tube"],"stop_use":["Stop use and ask a doctor if the problem persists or worsens, Sensitive teeth may indicate a serious problem that may prompt care by a dentist pain sensitivity still persist after 4 weeks of use"],"version":"1","warnings":["Warnings Stop use and ask a doctor if the problem persists or worsens, Sensitive teeth may indicate a serious problem that may prompt care by a dentist pain sensitivity still persist after 4 weeks of use Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."]}