{"active_ingredient":["Active ingredients Purpose Potassium nitrate 5%......................................... Antihypersensitivity Sodium fuloride (0.15% w/v fluoride ion)........................... Anticavity"],"dosage_and_administration":["Distributed by: Target Corporation Minneapolis, MN 55403 Made in Korea"],"effective_time":"20171205","id":"5fa2cad9-3ec7-0095-e053-2a91aa0a18f9","inactive_ingredient":["Inactive ingredients sorbitol, water, hydrated silica, cocamidopropyl betaine, PEG 1500, flavor, cellulose gum, titanium dioxide, sodium saccharin, menthol, tetrasodium pyrophosphate"],"indications_and_usage":["Directions adults and children 12 years of age and older apply at least a 1-inch strip of product onto a soft bristle toothbrush brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. children under 12 years of age: consult a dentist or doctor"],"keep_out_of_reach_of_children":["Keep out of reach of children under 6 years of age. If more than used for brushing is accidently swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["image description"],"purpose":["Uses builds increasing protection against painful sensitivity of the teeth due to cold, heat, acids, sweets or contact aids in the prevention of dental cavities"],"set_id":"307cfe94-a9d7-492e-999f-2659162fec53","spl_product_data_elements":["Up and Up Sensitive Maximum Strength Whitening Potassium nitrate, and Sodium fluoride SORBITOL WATER HYDRATED SILICA COCAMIDOPROPYL BETAINE POLYETHYLENE GLYCOL 1500 TITANIUM DIOXIDE MENTHOL POTASSIUM NITRATE NITRATE ION SODIUM FLUORIDE FLUORIDE ION"],"storage_and_handling":["Other information store below 30°C (86°F) Lot No. & Exp. Date: see box or see crimp of tube"],"version":"3","warnings":["Warnings Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may prompt care by a dentist. pain/sensitivity still persists after 4 weeks of use"]}