{"active_ingredient":["Active Ingredient Potassium Nitrate 5%..................Antihypersensitivity Sodium Fluoride 0.243% (0.15% w/v fluoride ion).......Anticavity Toothpaste"],"dosage_and_administration":["Directions Adults and children Brush teeth for at least one minute, preferably after 12 years and older each meal, or at least twice a day, or as directed by your dentist. Be sure to brush sensitive areas. Children under Consult a dentist or doctor. 12 years of age Other information Store in a cool, dry place."],"effective_time":"20110218","id":"63096f4e-6f42-4006-9252-5b2330b6912f","inactive_ingredient":["Inactive Ingredients Sorbitol, Silica, Water, Sodium Lauryl Sulphate, Flavor, Cellulose gum, Titanium Dioxide, Sodium Benzoate, Sodium Phosphate, Tetrasodium Pyrophosphate, Sodium Saccharin"],"indications_and_usage":["USE builds increasing protection against painful sensitivity of teeth due to cold, heat, acids, sweets or contact aids in the prevention of dental cavities"],"keep_out_of_reach_of_children":[""],"openfda":{},"package_label_principal_display_panel":["Principal Display Panel image of container"],"purpose":[""],"set_id":"046dd282-fcd6-4fce-b636-5d6f576d6e72","spl_product_data_elements":["Western Family Sensitive Whitening Fluoride Potassium Nitrate and Sodium Fluoride POTASSIUM NITRATE POTASSIUM CATION SORBITOL SILICON DIOXIDE WATER SODIUM LAURYL SULFATE CARBOXYMETHYLCELLULOSE SODIUM TITANIUM DIOXIDE SODIUM BENZOATE SODIUM PHOSPHATE SODIUM PYROPHOSPHATE SACCHARIN SODIUM SODIUM FLUORIDE FLUORIDE ION"],"version":"1","warnings":["When using this product do not use longer than 4 weeks unless recommended by a dentist or doctor. Stop and ask a dentist if problem persists or worsens. Sensitive teeth may indicate a serious problem that may require prompt care by a dentist. Keep out of reach of children ."]}