{"active_ingredient":["Active ingredients Purpose Potassium nitrate 5% Antisensitivity Sodium monofluorophosphate 1.14% (0.20% w/v fluoride ion) Anticavity Zinc citrate trihydrate 2% Antigingivitis"],"active_ingredient_table":["<table width=\"65%\"> <col width=\"75%\" align=\"left\" valign=\"top\"/> <col width=\"25%\" align=\"right\" valign=\"top\"/> <thead> <tr> <th> <content styleCode=\"italics\">Active ingredients</content> </th> <th> <content styleCode=\"italics\">Purpose</content> </th> </tr> </thead> <tbody> <tr> <td>Potassium nitrate 5%</td> <td>Antisensitivity</td> </tr> <tr> <td>Sodium monofluorophosphate 1.14% (0.20% w/v fluoride ion)</td> <td>Anticavity</td> </tr> <tr> <td>Zinc citrate trihydrate 2%</td> <td>Antigingivitis</td> </tr> </tbody> </table>"],"ask_doctor":["Ask a dentist before use if you have bleeding or redness lasting more than 2 weeks pain, swelling, pus, loose teeth, or more spacing between teeth These may be signs of periodontitis, a serious form of gum disease."],"dosage_and_administration":["Directions Adults and children 12 years of age and older Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age Consult a dentist or physician. Antiplaque and antigingivitis use not proven in children."],"dosage_and_administration_table":["<table width=\"75%\" styleCode=\"Noautorules\"> <col width=\"35%\" align=\"left\" valign=\"top\"/> <col width=\"65%\" align=\"left\" valign=\"top\"/> <tbody> <tr styleCode=\"Botrule\"> <td styleCode=\"Rrule\">Adults and children 12 years of age and older</td> <td>Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.</td> </tr> <tr> <td styleCode=\"Rrule\">Children under 12 years of age</td> <td>Consult a dentist or physician.</td> </tr> </tbody> </table>"],"effective_time":"20160108","id":"6553bec1-d9c2-4365-b2c8-e9e4fa414407","inactive_ingredient":["Inactive ingredients water, hydrated silica, glycerin, sorbitol, PEG-12, tetrasodium pyrophosphate, PVM/MA copolymer, sodium lauryl sulfate, flavor, sodium saccharin, cellulose gum, sodium hydroxide, xanthan gum, polyethylene, mica, titanium dioxide, FD&C blue no. 1, D&C yellow no. 10, FD&C blue no. 1 lake"],"indications_and_usage":["Uses aids in the prevention of cavities, plaque, and gingivitis builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact"],"keep_out_of_reach_of_children":["Keep out of the reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["PRINCIPAL DISPLAY PANEL - 215 g Tube Carton Colgate ® Anticavity, Antigingivitis and Antisensitivity Toothpaste New Active Ingredients MINT GEL Total ® Zx PRO-SHIELD ™ PLUS SENSITIVITY ✓ SENSITIVITY ✓ CAVITIES ✓ ENAMEL ✓ PLAQUE ✓ GINGIVITIS ✓ TARTAR ✓ BREATH ✓ WHITENS NET WT 7.6 OZ (215 g) LONG-LASTING PROTECTION FOR TEETH, GUMS AND SENSITIVITY* Principal Display Panel- 215 g Tube Carton"],"purpose":["Active ingredients Purpose Potassium nitrate 5% Antisensitivity Sodium monofluorophosphate 1.14% (0.20% w/v fluoride ion) Anticavity Zinc citrate trihydrate 2% Antigingivitis"],"purpose_table":["<table width=\"65%\"> <col width=\"75%\" align=\"left\" valign=\"top\"/> <col width=\"25%\" align=\"right\" valign=\"top\"/> <thead> <tr> <th> <content styleCode=\"italics\">Active ingredients</content> </th> <th> <content styleCode=\"italics\">Purpose</content> </th> </tr> </thead> <tbody> <tr> <td>Potassium nitrate 5%</td> <td>Antisensitivity</td> </tr> <tr> <td>Sodium monofluorophosphate 1.14% (0.20% w/v fluoride ion)</td> <td>Anticavity</td> </tr> <tr> <td>Zinc citrate trihydrate 2%</td> <td>Antigingivitis</td> </tr> </tbody> </table>"],"questions":["Questions or comments? Call toll-free 1-800-468-6502"],"set_id":"f3ad2f77-e0f9-4e22-a4a0-c89755a0f011","spl_product_data_elements":["Colgate Total Zx Pro-Shield Plus Sensitive Sodium Monofluorophosphate, Zinc Citrate Trihydrate, and Potassium Nitrate Sodium Monofluorophosphate Fluoride Ion Zinc Citrate Trihydrate Anhydrous Citric Acid Potassium Nitrate Nitrate Ion Water Hydrated Silica Glycerin Sorbitol Polyethylene Glycol 600 Sodium Pyrophosphate Butyl Ester Of Methyl Vinyl Ether/Maleic Anhydride Copolymer (125000 MW) Sodium Lauryl Sulfate Saccharin Sodium Carboxymethylcellulose Sodium, Unspecified Form Sodium Hydroxide Xanthan Gum High Density Polyethylene Mica Titanium Dioxide FD&C Blue No. 1 D&C Yellow No. 10 Aluminum Oxide"],"spl_unclassified_section":["Drug Facts","Dist. by: COLGATE-PALMOLIVE COMPANY New York, NY 10022"],"stop_use":["Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist."],"version":"2","warnings":["Warnings When using this product, do not use longer than 4 weeks unless recommended by a dentist or physician. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of the reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. Ask a dentist before use if you have bleeding or redness lasting more than 2 weeks pain, swelling, pus, loose teeth, or more spacing between teeth These may be signs of periodontitis, a serious form of gum disease."],"when_using":["When using this product, do not use longer than 4 weeks unless recommended by a dentist or physician."]}