{"active_ingredient":["Active Ingredient: Benzocaine 7.5%"],"dosage_and_administration":["Directions: Apply a small amount to the head and shaft of the penis before intercourse, or use as directed by a physician. Wash product off after intercourse."],"effective_time":"20110523","id":"74fda1b5-5bd6-4930-a283-315ca5ab791d","inactive_ingredient":["Inactive Ingredients: Water, Petrolatum, Propylene Glycol, Cyclopentasiloxane, Mineral Oil, Glyceryl Stearate Se, Polysorbate 60, Glyceryl Distearate, Glycerin, Coconut Oil, Germall 11, Methylparaben, Propylparaben, Yellow 5"],"indications_and_usage":["Indications: Helps in the prevention of premature ejaculation. For temporary male genital desensitization, helping to slow the onset of ejaculation, Helps in temporarily slowing the onset of ejaculation. For reducing oversensitivity i the male in advance of intercourse."],"keep_out_of_reach_of_children":["Keep out of reach of children Enter section text here"],"openfda":{},"package_label_principal_display_panel":["Placeholder Text BB_Extreme_16oz_label"],"purpose":["Purpose: Male genital desensitizer"],"questions":["Questions or Comments: For questions or comments, please call 1-818-888-6825"],"set_id":"c36c546d-bc0c-41f8-ab3d-f5acd6a02d1e","spl_product_data_elements":["Boy Butter Extreme Desensitizing Lubricant Benzocaine BENZOCAINE BENZOCAINE WATER PETROLATUM PROPYLENE GLYCOL CYCLOMETHICONE 5 MINERAL OIL GLYCERYL MONOSTEARATE POLYSORBATE 60 GLYCOL DISTEARATE GLYCERIN COCONUT OIL DIAZOLIDINYL UREA METHYLPARABEN PROPYLPARABEN FD&C YELLOW NO. 5"],"version":"1","warnings":["Warnings: Premature ejaculation may be due to a condition requiring medical supervision. If this product, used as directed, does not provide relief, discontinue use and consult a physician. Avoid contract with the eyes. If you or your partner develop a rash or irritation, such as burning or itching, discontinue use. If symptoms persist, consult a physician."]}