{"active_ingredient":["Active ingredients Potassium nitrate (5.0%) Sodium fluoride (0.24%)"],"dosage_and_administration":["Directions do not swallow adults and children 12 years and older apply at least 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended bya dentist or physician . Make sure to brush all sensitive areas of the teeth. children under 12 years consult a dentist or physician"],"effective_time":"20101123","id":"783c00e6-6b34-453f-8a1e-b071203230f5","inactive_ingredient":["Inactive ingredients sodium bicarbonate (baking soda), water, sorbitol, glycerin, sodium saccharin, cellulose gum, flavor, sodium lauryl sulfate, sodium lauroyl sarcosinate, titanium dioxide"],"indications_and_usage":["Use aids in the prevention of dental decay builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact"],"keep_out_of_reach_of_children":["Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["Principal Display Panel ARM AND HAMMER The Standard of Purity Fluoride Anti-Cavity Toothpaste Fresh Mint ADVANCE WHITE SENSITIVE with Whitening MAXIMUM STRENGTH SENSITIVITY RELIEF NET WT. 4.5 OZ. (127g) FRESH FROM THE DENTIST FEELING OF CLEAN Carton image Carton image"],"purpose":["Purpose Antihypersensitivity Anticavity toothpaste"],"questions":["Questions or comments? Call 1-800-786-513 5 Monday-Friday 9am-5pm ET or visit www.myoralcare.com"],"set_id":"b9f4f8df-036c-4f8f-ac3a-40d68682feb6","spl_product_data_elements":["Advancew White Sensitive Maximum Strength Sensitivity Relief with Whitening Sodium Fluoride SODIUM FLUORIDE FLUORIDE ION SODIUM BICARBONATE WATER SORBITOL GLYCERIN SACCHARIN SODIUM DIHYDRATE CARBOXYMETHYLCELLULOSE SODIUM SODIUM LAURYL SULFATE SODIUM LAUROYL SARCOSINATE TITANIUM DIOXIDE POTASSIUM NITRATE POTASSIUM CATION Fresh Mint"],"version":"2","warnings":["Warnings When using this product do not use longer than 4 weeks unless recommended by a dentist or physician . Stop use and ask a dentist if the problem persist or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist."]}