{"active_ingredient":["Active ingredient Potassium Nitrate 5.0% w/w"],"dosage_and_administration":["Directions Apply at least a 1 inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day or as recommended by a dentist or doctor. Children under 6 years of age: consult a dentist or doctor."],"effective_time":"20190220","id":"825303be-4035-467f-e053-2a91aa0af692","inactive_ingredient":["Inactive ingredients Sorbitol, Glycerin, Hydrated Silica, Aqua, Xylitol, Aloe Barbadensis (Aloe Vera) Leaf Extract*, Cetraria Islandica (Iceland Moss) Extract, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Leaf Extract, Echinacea Angustifolia Extract, Stevia Rebaudiana Extract, Natural Flavor, Mentha Piperita (Peppermint) Oil, Ammonium Glycyrrhizate (Licorice), Xanthan Gum, Menthol, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Saracosinate, Cellulose Gum, Chlorophyllin-Copper Complex, Potassium Sorbate *Organic"],"indications_and_usage":["Uses Helps relieve sensitivity of the teeth to cold, heat, acids or sweet. Aids in the prevention of plaque and tarter build-up."],"keep_out_of_reach_of_children":["Keep out of reach of children under 6 years of age If you accidentally swallow more than used for brushing, contact a Poison Control Center or seek professional assistance immediately."],"openfda":{},"other_safety_information":["Other information You may report a serious adverse event from using this product to Kiss My Face LLC, 144 Main St, Gardiner NY 12525."],"package_label_principal_display_panel":["KISS MY FACE BREATH BLASTING FRESHNESS SENSITIVE FLUORIDE FREE Natural Aloe Toothpaste with Xylitol Orange Mint Gel HELPS REDUCE SENSITIVITY • PREVENTS TARTAR BUILD-UP antioxidant defenders™: echinacea • Iceland moss extract NET WT 4.5 OZ (127.6 g) KMF 65364-401 Sensitive Fluoride Free Toothpaste"],"purpose":["Purpose Tooth desensitizer"],"set_id":"825303be-4043-467f-e053-2a91aa0af692","spl_product_data_elements":["Kiss My Face Sensitive Potassium nitrate WATER CETRARIA ISLANDICA SUBSP. ISLANDICA SODIUM LAURYL SARCOSINATE SORBITOL AESCULUS HIPPOCASTANUM SEED OIL TEA TREE OIL GLYCERIN XANTHAN GUM HYDRATED SILICA OLEA EUROPAEA LEAF SODIUM METHYL COCOYL TAURATE ALOE VERA LEAF POTASSIUM NITRATE NITRATE ION ECHINACEA ANGUSTIFOLIA LEAF MENTHOL POTASSIUM SORBATE XYLITOL SODIUM COPPER CHLOROPHYLLIN STEVIA REBAUDIUNA LEAF MENTHA PIPERITA AMMONIUM GLYCYRRHIZATE GLYCYRRHIZIN CARBOXYMETHYLCELLULOSE SODIUM, UNSPECIFIED FORM Orange Mint"],"spl_unclassified_section":["Drug Facts","Dist: Kiss My Face LLC Gardiner, NY 12525 USA Made in USA"],"version":"2","warnings":["Warnings Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. See your dentist if the problem persists or worsens. Keep out of reach of children under 6 years of age If you accidentally swallow more than used for brushing, contact a Poison Control Center or seek professional assistance immediately."]}