{"active_ingredient":["Active Ingredient: Benzocaine 7.5%"],"dosage_and_administration":["Directions: Apply a small amount to head and shaft of penis before intercourse, or use as directed by a physician Wash product off after intercourse"],"effective_time":"20120925","id":"975672d1-cc6d-435d-b332-2e2deb94c221","inactive_ingredient":["Inactive Ingredients: Water, Petrolatum, Propylene Glycol, Cyclopentasiloxane, Mineral Oil, Glyceryl Stearate Se, Polysorbate 60, Glycol Distearate, Coconut Oil, Germall 11, Methyparaben, Propylparaben, Yellow 5"],"indications_and_usage":["Indications: Helps in the prevention of premature ejaculation. For temporary male genital desensitization, helping to slow the onset of ejaculation Helps in temporarily slowing the onset of ejaculation For reducing oversensitivity in the male in advancer of intercourse."],"keep_out_of_reach_of_children":["Keep out of reach of children If swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["Placeholder Text BB_Extreme_9oz_label"],"purpose":["Purpose Male genital desensitizer"],"questions":["Questions or Comments: For questions or comments, please call 1-818-888-6825"],"set_id":"48aeca34-2cd5-41aa-98ba-606bda1f9ce3","spl_product_data_elements":["Boy Butter Desensitizing Lubricant Benzocaine BENZOCAINE BENZOCAINE WATER PETROLATUM PROPYLENE GLYCOL CYCLOMETHICONE 5 MINERAL OIL GLYCERYL MONOSTEARATE POLYSORBATE 60 GLYCOL DISTEARATE GLYCERIN COCONUT OIL DIAZOLIDINYL UREA METHYLPARABEN PROPYLPARABEN FD&C YELLOW NO. 5"],"version":"1","warnings":["Warnings: Premature ejaculation may be due to a condition requiring medical supervision. If this product, used as directed, does not provide relief, discontinue use and consult a physician Avoid contact with the eye. If you or your partner develop a rash or irritation, such as burning or itching, discontinue use If symptoms persist, consult a physician."]}