{"active_ingredient":["Active ingredient Purpose Potassium nitrate 5% Antisensitivity Sodium fluoride 0.24% (0.15% w/v fluoride ion) Anticavity"],"active_ingredient_table":["<table width=\"75%\"><colgroup><col width=\"70%\" align=\"left\" valign=\"top\"/><col width=\"30%\" align=\"right\" valign=\"top\"/></colgroup><thead><tr><th><content styleCode=\"italics\">Active ingredient</content></th><th><content styleCode=\"italics\">Purpose</content></th></tr></thead><tbody><tr><td>Potassium nitrate 5%</td><td>Antisensitivity</td></tr><tr><td>Sodium fluoride 0.24% (0.15% w/v fluoride ion)</td><td>Anticavity</td></tr></tbody></table>"],"dosage_and_administration":["Directions adults and children 2 years of age and older apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. children under 12 years consult a dentist or physician"],"dosage_and_administration_table":["<table width=\"75%\"><col width=\"35%\" align=\"left\" valign=\"top\"/><col width=\"65%\" align=\"left\" valign=\"top\"/><tbody><tr styleCode=\"Botrule\"><td styleCode=\"Rrule\">adults and children 2 years of age and older</td><td>apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.</td></tr><tr><td styleCode=\"Rrule\">children under 12 years</td><td>consult a dentist or physician</td></tr></tbody></table>"],"effective_time":"20191007","id":"99e12e24-1c9e-44d5-bd5c-61e68e85479e","inactive_ingredient":["Inactive ingredients water, sorbitol, hydrated silica, glycerin, PEG-12, tetrasodium pyrophosphate, sodium lauryl sulfate, flavor, microcrystalline cellulose, zinc phosphate, cellulose gum, cocamidopropyl betaine, benzyl alcohol, sodium saccharin, xanthan gum, mica, titanium dioxide, FD&C blue no. 1"],"indications_and_usage":["Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact helps protect against cavities"],"keep_out_of_reach_of_children":["Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["PRINCIPAL DISPLAY PANEL - 170 g Tube Carton Colgate ® Anticavity Toothpaste for Sensitive Teeth ENAMEL HEALTH SENSITIVITY RELIEF STRENGTHEN & REPLENISH ✓ STRENGTHENS ENAMEL 4X BETTER † ✓ HELPS REPLENISH NATURAL CALCIUM NET WT 6.0 OZ (170 g) FRESH MINT gel PRINCIPAL DISPLAY PANEL - 170 g Tube Carton"],"purpose":["Active ingredient Purpose Potassium nitrate 5% Antisensitivity Sodium fluoride 0.24% (0.15% w/v fluoride ion) Anticavity"],"purpose_table":["<table width=\"75%\"><colgroup><col width=\"70%\" align=\"left\" valign=\"top\"/><col width=\"30%\" align=\"right\" valign=\"top\"/></colgroup><thead><tr><th><content styleCode=\"italics\">Active ingredient</content></th><th><content styleCode=\"italics\">Purpose</content></th></tr></thead><tbody><tr><td>Potassium nitrate 5%</td><td>Antisensitivity</td></tr><tr><td>Sodium fluoride 0.24% (0.15% w/v fluoride ion)</td><td>Anticavity</td></tr></tbody></table>"],"questions":["Questions? 1-800-468-6502"],"set_id":"f9a1545d-1116-48fa-8403-69b9758020ad","spl_product_data_elements":["Colgate Enamel Health Sensitivity Relief POTASSIUM NITRATE and SODIUM FLUORIDE POTASSIUM NITRATE NITRATE ION SODIUM FLUORIDE FLUORIDE ION WATER SORBITOL HYDRATED SILICA GLYCERIN POLYETHYLENE GLYCOL 600 SODIUM PYROPHOSPHATE SODIUM LAURYL SULFATE MICROCRYSTALLINE CELLULOSE ZINC PHOSPHATE CARBOXYMETHYLCELLULOSE SODIUM, UNSPECIFIED COCAMIDOPROPYL BETAINE BENZYL ALCOHOL SACCHARIN SODIUM XANTHAN GUM MICA TITANIUM DIOXIDE FD&C BLUE NO. 1"],"spl_unclassified_section":["Drug Facts","Dist. by: COLGATE-PALMOLIVE COMPANY New York, NY 10022"],"stop_use":["Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist."],"version":"9","warnings":["Warnings When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"when_using":["When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist."]}