{"active_ingredient":["Active ingredients Purpose Potassium Nitrate 5% Antisensitivity Sodium Fluoride 0.24% (0.14% w/v fluoride ion) Anticavity"],"active_ingredient_table":["<table width=\"55%\"><col width=\"80%\" align=\"left\" valign=\"top\"/><col width=\"20%\" align=\"right\" valign=\"top\"/><thead><tr><th><content styleCode=\"italics\">Active ingredients</content></th><th><content styleCode=\"italics\">Purpose</content></th></tr></thead><tbody><tr><td>Potassium Nitrate 5%</td><td>Antisensitivity</td></tr><tr><td>Sodium Fluoride 0.24% (0.14% w/v fluoride ion)</td><td>Anticavity</td></tr></tbody></table>"],"dosage_and_administration":["Directions adults and children 12 years of age and older apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. children under 12 years consult a dentist or physician"],"dosage_and_administration_table":["<table width=\"55%\" styleCode=\"Noautorules\"><col width=\"45%\" align=\"left\" valign=\"top\"/><col width=\"55%\" align=\"left\" valign=\"top\"/><tbody><tr styleCode=\"Botrule\"><td styleCode=\"Rrule\">adults and children 12 years of age and older</td><td>apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.</td></tr><tr><td styleCode=\"Rrule\">children under 12 years</td><td>consult a dentist or physician</td></tr></tbody></table>"],"effective_time":"20260109","id":"a0bc4e50-643e-47cb-a47f-b3978c197387","inactive_ingredient":["Inactive ingredients Water, Glycerin, Hydrated Silica, Sorbitol, PEG-12, PVM/MA Copolymer, Sodium Lauryl Sulfate, Flavor, Poloxamer 407, Trisodium Phosphate, Sodium Hydroxide, Sodium Saccharin, Cellulose Gum, Xanthan Gum, Titanium Dioxide, Blue 1."],"indications_and_usage":["Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact helps protect against cavities"],"keep_out_of_reach_of_children":["Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{"application_number":["M022"],"brand_name":["Colgate Sensitive plus Whitening"],"generic_name":["POTASSIUM NITRATE AND SODIUM FLUORIDE"],"is_original_packager":[true],"manufacturer_name":["Colgate-Palmolive Company"],"package_ndc":["35000-023-60","35000-023-34","35000-023-46"],"product_ndc":["35000-023"],"product_type":["HUMAN OTC DRUG"],"route":["DENTAL"],"rxcui":["1038929"],"spl_id":["a0bc4e50-643e-47cb-a47f-b3978c197387"],"spl_set_id":["2092c747-e025-47a9-9e54-731631d3c831"],"substance_name":["POTASSIUM NITRATE","SODIUM FLUORIDE"],"unii":["RU45X2JN0Z","8ZYQ1474W7"]},"package_label_principal_display_panel":["PRINCIPAL DISPLAY PANEL - 170 g Tube Carton Colgate ® Anticavity Toothpaste for Sensitive Teeth MAXIMUM STRENGTH* Sensitive WHITENING Recyclable Tube RELIEVES & WHITENS ✓ CLINICALLY PROVEN SENSITIVITY RELIEF ✓ SUPERIOR STAIN REMOVAL † NET WT 6.0 OZ (170 g) FRESH MINT gel PRINCIPAL DISPLAY PANEL - 170 g Tube Carton"],"purpose":["Active ingredients Purpose Potassium Nitrate 5% Antisensitivity Sodium Fluoride 0.24% (0.14% w/v fluoride ion) Anticavity"],"purpose_table":["<table width=\"55%\"><col width=\"80%\" align=\"left\" valign=\"top\"/><col width=\"20%\" align=\"right\" valign=\"top\"/><thead><tr><th><content styleCode=\"italics\">Active ingredients</content></th><th><content styleCode=\"italics\">Purpose</content></th></tr></thead><tbody><tr><td>Potassium Nitrate 5%</td><td>Antisensitivity</td></tr><tr><td>Sodium Fluoride 0.24% (0.14% w/v fluoride ion)</td><td>Anticavity</td></tr></tbody></table>"],"questions":["Questions? 1-800-468-6502"],"set_id":"2092c747-e025-47a9-9e54-731631d3c831","spl_product_data_elements":["Colgate Sensitive plus Whitening POTASSIUM NITRATE and SODIUM FLUORIDE POTASSIUM NITRATE NITRATE ION SODIUM FLUORIDE FLUORIDE ION WATER GLYCERIN HYDRATED SILICA SORBITOL POLYETHYLENE GLYCOL 600 METHYL VINYL ETHER AND MALEIC ACID COPOLYMER (1750000 WAMW) SODIUM LAURYL SULFATE POLOXAMER 407 SODIUM PHOSPHATE, TRIBASIC, DODECAHYDRATE SODIUM HYDROXIDE SACCHARIN SODIUM CARBOXYMETHYLCELLULOSE SODIUM, UNSPECIFIED XANTHAN GUM TITANIUM DIOXIDE FD&C BLUE NO. 1"],"spl_unclassified_section":["Drug Facts","Dist. by: COLGATE-PALMOLIVE COMPANY New York, NY 10022 U.S.A."],"stop_use":["Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist."],"version":"8","warnings":["Warnings When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"when_using":["When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist."]}