{"active_ingredient":["Active ingredients Potassium nitrate (5%)* Sodium fluoride (0.15% w/v fluoride ion)"],"ask_doctor":["Stop use and ask a dentist if • the problem persist or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. • pain/sensitivity still persists after 4 weeks of use"],"dosage_and_administration":["Directions • adults and children 12 years of age and older ∘ apply at least a 1-inch strip of the product onto a soft bristle toothbrush ∘ brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. • children under 12 years of age: consult a dentist or physician"],"effective_time":"20140114","id":"b9ba53fb-3584-4d17-8645-fd4e67bf186c","inactive_ingredient":["Inactive ingredients water, hydrated silica, sorbitol, glycerin, pentasodium triphosphate, PEG-8, flavor, titanium dioxide, cocamidopropyl betaine, sodium methyl cocoyl taurate, xanthan gum, sodium hydroxide, sodium saccharin, sucralose"],"indications_and_usage":["Uses • builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact • aids in the prevention of dental cavities"],"keep_out_of_reach_of_children":["Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center."],"openfda":{},"package_label_principal_display_panel":["Principal Display Panel NDC 10158-985-50 SENSODYNE ® MAXIMUM STRENGTH* WITH FLUORIDE TOOTHPASTE FOR SENSITIVE TEETH & CAVITY PREVENTION FULL PROTECTION ® Plus WHITENING NET WT 4.0 OZ (113G) Relieves Painful Sensitivity Use Sensodyne ® whenever you normally brush: It contains Potassium Nitrate clinically proven to reduce painful sensitivity It provides sensitivity relief in as little as two weeks It has fluoride for cavity protection It fights tartar and plaque build-up above the gum line with regular brushing Its great taste keeps mouth feeling fresh and clean It whitens teeth by removing surface stains #1 Dentist Recommended Brand for Sensitive Teeth† †Dentists have been recommending Sensodyne ® for over 20 years. Brushing twice a day with Sensodyne ® builds a \"shield of protection\" against painful sensitivity. And, since Sensodyne ® has fluoride , it helps protect against cavities too. GlaxoSmithKline Consumer Healthcare, L.P. Moon Township, PA 15108 * maximum FDA sensitivity active ingredient SENSODYNE, Rx SENSODYNE 2X A DAY EVERY DAY and device are registered trademarks of the GlaxoSmithKline group of companies. Visit us at: www.sensodyne.com This product contains no sugar. ©2011 GlaxoSmithKline 101291XA Sensodyne Full Protection carton","Principal Display Panel NDC 10158-085-04 SENSODYNE ® MAXIMUM STRENGTH* WITH FLUORIDE TOOTHPASTE FOR SENSITIVE TEETH & CAVITY PREVENTION TARTAR CONTROL Plus WHITENING NET WT 4.0 OZ (113G) Relieves Painful Sensitivity Use Sensodyne ® whenever you normally brush: It contains Potassium Nitrate clinically proven to reduce painful sensitivity It provides sensitivity relief in as little as two weeks It has fluoride for cavity protection Its great taste keeps mouth feeling fresh and clean #1 Dentist Recommended Brand for Sensitive Teeth† †Dentists have been recommending Sensodyne ® for over 20 years. Brushing twice a day with Sensodyne ® builds a \"shield of protection\" against painful sensitivity. And, since Sensodyne ® has fluoride , it helps protect against cavities too. GlaxoSmithKline Consumer Healthcare, L.P. Moon Township, PA 15108 * maximum FDA sensitivity active ingredient SENSODYNE, Rx SENSODYNE 2X A DAY EVERY DAY and device are registered trademarks of the GlaxoSmithKline group of companies. Visit us at: www.sensodyne.com This product contains no sugar. ©2011 GlaxoSmithKline 101288XA Sensodyne Tartar Control carton"],"purpose":["Purpose Antihypersensitivity Anticavity"],"questions":["Questions or comments? call toll-free 1-866-844-2797 (English/Spanish) weekdays"],"set_id":"02253465-241e-4756-9134-4cacf12c0dcd","spl_product_data_elements":["Sensodyne Full Protection potassium nitrate and sodium fluoride POTASSIUM NITRATE NITRATE ION SODIUM FLUORIDE FLUORIDE ION WATER HYDRATED SILICA SORBITOL GLYCERIN SODIUM TRIPOLYPHOSPHATE POLYETHYLENE GLYCOL 400 TITANIUM DIOXIDE COCAMIDOPROPYL BETAINE SODIUM METHYL COCOYL TAURATE XANTHAN GUM SODIUM HYDROXIDE SACCHARIN SODIUM SUCRALOSE Sensodyne Tartar Control potassium nitrate and sodium fluoride POTASSIUM NITRATE NITRATE ION SODIUM FLUORIDE FLUORIDE ION WATER HYDRATED SILICA SORBITOL GLYCERIN SODIUM TRIPOLYPHOSPHATE POLYETHYLENE GLYCOL 400 TITANIUM DIOXIDE COCAMIDOPROPYL BETAINE SODIUM METHYL COCOYL TAURATE XANTHAN GUM SODIUM HYDROXIDE SACCHARIN SODIUM SUCRALOSE"],"storage_and_handling":["Other information • store below 30°C (86°F)"],"version":"3","warnings":["Warnings Stop use and ask a dentist if • the problem persist or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. • pain/sensitivity still persists after 4 weeks of use Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center."]}