{"active_ingredient":["Active ingredients / Purpose Potassium nitrate 5%....................................................Antihypersensitivity Sodium fluoride 0.24% (0.15% w/v fluoride ion)............Anticavity"],"dosage_and_administration":["Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Children under 12 years of age: consult a dentist or a doctor."],"effective_time":"20121115","id":"bbf88e3f-8c8f-4465-87c3-5022288e446e","inactive_ingredient":["Inactive ingredients cocamidopropyl betaine, flavor, glycerin, hydrated silica, PEG-8, sodium hydroxide, sodium methyl cocoyl taurate, sodium saccharin, sodium tripolyphosphate, sorbitol, titanium dioxide, water, xanthan gum"],"indications_and_usage":["Directions Adults and children 12 years of age and older: Apply at least a 1-inch strip of product onto a soft bristle toothbrush. Brush teeth thoroughly for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physican. Make sure to brush all sensitive areas of the teeth."],"keep_out_of_reach_of_children":["Keep out of reach of children . If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"other_safety_information":["Other Information Store in a cool dry place. Keep tube capped when not in use."],"package_label_principal_display_panel":["mm1.jpg mm2.jpg Carton label Tube Label"],"purpose":["Uses aids in the prevention of dental cavities"],"set_id":"e7ea8f3c-c854-4907-af21-0364b78e7c18","spl_product_data_elements":["Kmart Corporation Maximum Strength Fluoride SODIUM FLUORIDE FLUORIDE ION POTASSIUM NITRATE NITRATE ION WATER SACCHARIN SODIUM SODIUM PHOSPHATE, TRIBASIC SORBITOL TITANIUM DIOXIDE GLYCERIN XANTHAN GUM HYDRATED SILICA SODIUM LAURYL SULFATE mint"],"version":"1","warnings":["If pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and see your doctor if the problem worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children . If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."]}