{"active_ingredient":["Active Ingredient Benzocaine 5%"],"dosage_and_administration":["Directions: Apply a small amount to head and shaft of penis before intercourse, or use as directed by a physician Wash product off after intercourse."],"effective_time":"20110520","id":"bdf08eb0-ed3d-4ce9-81fc-4e9ec5680603","inactive_ingredient":["Inactive Ingredients: Water, Cyclopentasiloxane, Propylene Glycol, Glyceryl Stearate and PEG-100 Stearate, Paraffinum Liquidum (Mineral Oil), Butyrospermum Parkii (Shea Butter), Tricaprylin, Cocos Nucifera (Coconut) Oil, Glycerin, Triethanolamine, Carbomer, Aloe Barbadensis Leaf Juice, Tocopheryl (Vitamin E) Acetate, Methylparaben, Diazolidinyl Urea, Propylparaben, Yellow 5, Fragrance"],"indications_and_usage":["Indications: Helps in the prevention of premature ejaculation. For temporary male genital desensitization, helping to slow the onset of ejaculation Helps in temporarily slowing the onset of ejaculation For reducing oversensitivity in the male in advance of intercourse."],"keep_out_of_reach_of_children":["Keep out of reach of children If swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["Placeholder Text BB_Extreme_H20_5oz_label"],"purpose":["Purpose: Male genital desensitizer"],"questions":["Questions or Comments: For questions or comments, please call 1-818-888-6825"],"set_id":"f447101a-e89e-4df8-9cf5-ceaa71de28fb","spl_product_data_elements":["Boy Butter Extreme H2O Desensitizing Lubricant Benzocaine BENZOCAINE BENZOCAINE WATER CYCLOMETHICONE 5 PROPYLENE GLYCOL GLYCERYL MONOSTEARATE PEG-100 STEARATE MINERAL OIL SHEA BUTTER TRICAPRYLIN COCONUT OIL GLYCERIN TROLAMINE CARBOMER HOMOPOLYMER TYPE C ALOE VERA LEAF ALPHA-TOCOPHEROL ACETATE METHYLPARABEN DIAZOLIDINYL UREA PROPYLPARABEN FD&C YELLOW NO. 5 VANILLA"],"version":"1","warnings":["Warnings: Premature ejaculation may be due to a condition requiring medical supervision. If this product, used as directed, does not provide relief, discontinue use and consult a physician. Avoid contact with the eye. If you or your partner develop a rash or irritation, such as burning or itching, discontinue use. If symptoms persist, consult a physician."]}