{"active_ingredient":["Active ingredient Lidocaine 5% W/W"],"dosage_and_administration":["Directions Adults when practical, cleanse the affected area with mild soap and warm water and rinse thoroughly Gently dry by patting or blotting with toilet tissue or a soft cloth before application of this product Apply externally to the affected area up to 6 times daily. Children under 12 years of age: consult a doctor"],"effective_time":"20151112","id":"c611f727-311d-4629-92ea-c40f2d805de3","inactive_ingredient":["Inactive ingredients Aloe Barbadensis Leaf Extract, Benzyl Alcohol, Carbomer, Disodium EDTA, Glycerin, Glyceryl Monooleate, SD Alcohol 40-B, Simmondsia Chinensis (Jojoba) Seed Oil, Water"],"indications_and_usage":["Uses For the temporary relief of pain"],"keep_out_of_reach_of_children":["Keep out of reach of children .If swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["Packaging Simply Numb"],"purpose":["Purpose Topical Anesthetic"],"set_id":"30b1c8db-1b38-4c04-9a3a-8415369a847c","spl_product_data_elements":["Simply Numb Endure Lidocaine LIDOCAINE LIDOCAINE ALOE VERA LEAF BENZYL ALCOHOL CARBOMER HOMOPOLYMER TYPE C (ALLYL PENTAERYTHRITOL CROSSLINKED) EDETATE DISODIUM GLYCERIN GLYCERYL OLEATE ALCOHOL SIMMONDSIA CHINENSIS SEED WATER"],"version":"2","warnings":["Warnings For external use only When using this product Avoid contact with the eyes Do not put in rectum Do not exceed recommended dosage unless directed by a doctor Stop use and ask a doctor if allergic reaction occurs condition worsens or does not improve within 7 days Symptoms clear up and return within a few days rectal bleading occurs redness irritation swelling pain or other symptoms develop or increase"]}