{"active_ingredient":["Active ingredient Potassium Nitrate 5.0% w/w"],"dosage_and_administration":["Directions Apply at least a 1 inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day or as recommended by a dentist or doctor. Children under 6 years of age: consult a dentist or doctor."],"effective_time":"20220208","id":"c856117d-0466-4bf6-b1d0-0b6b0602d10e","inactive_ingredient":["Inactive ingredients Sorbitol, Glycerin, Hydrated Silica, Water, Xylitol, Aloe Barbadensis Leaf Extract Organic , Cetraria Islandica (Iceland Moss) Extract, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Leaf Extract, Echinacea Angustifolia Extract, Stevia Rebaudiana Extract, Natural Flavor, Mentha Piperita (Peppermint) Oil, Ammonium Glycyrrhizate (Licorice Root Extract), Xanthan Gum, Menthol, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Cellulose Gum, Chlorophyllin-Copper Complex, Potassium Sorbate"],"indications_and_usage":["Uses Helps relieve sensitivity due to cold, heat, acid or sweets. Aids in the prevention of plaque and tartar build-up."],"keep_out_of_reach_of_children":["Keep out of reach of children under 6 years of age. If you accidentally swallow more than used for brushing, contact a Poison Control Center or seek professional assistance immediately."],"openfda":{},"package_label_principal_display_panel":["PRINCIPAL DISPLAY PANEL - 127 g Tube Carton FLUORIDE FREE WHITENING TOOTHPASTE KISS MY FACE ® BREATH BLASTING FRESHNESS™ SENSITIVE PROTECTION FOR SENSITIVE TEETH & GUMS with Tea Tree Oil, Aloe & Iceland Moss CITRUS MINT GEL • 100% VEGAN • TRICLOSAN & SLS FREE • BPA FREE • NO ARTIFICIAL COLORS OR FLAVORS NET WT. 4.5 OZ PRINCIPAL DISPLAY PANEL - 127 g Tube Carton"],"purpose":["Purpose Tooth desensitizer"],"set_id":"dfd90674-9c96-46da-9692-583dc3594d0e","spl_product_data_elements":["Kiss My Face Sensitive Fluoride-Free Whitening - Citrus Mint Potassium Nitrate Potassium Nitrate Nitrate Ion Sorbitol Glycerin Hydrated Silica Water Xylitol Aloe Vera Leaf CETRARIA ISLANDICA WHOLE HORSE CHESTNUT Tea Tree Oil OLEA EUROPAEA LEAF Echinacea Angustifolia Whole STEVIA REBAUDIUNA LEAF PEPPERMINT OIL Licorice Xanthan Gum MENTHOL, UNSPECIFIED FORM Sodium Methyl Cocoyl Taurate Sodium Lauroyl Sarcosinate CARBOXYMETHYLCELLULOSE SODIUM, UNSPECIFIED SODIUM COPPER CHLOROPHYLLIN Potassium Sorbate"],"spl_unclassified_section":["Drug Facts"],"version":"1","warnings":["Warnings Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. See your dentist if the problem persists or worsens. Keep out of reach of children under 6 years of age. If you accidentally swallow more than used for brushing, contact a Poison Control Center or seek professional assistance immediately."]}