{"active_ingredient":["Active ingredients Potassium nitrate 5% Sodium fluoride 0.24% (0.15% w/v fluoride ion)"],"dosage_and_administration":["Directions adults and children 12 years of age and older apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. children under 12 years consult a dentist or a physician"],"dosage_and_administration_table":["<table width=\"70%\"> <col width=\"35%\" align=\"left\" valign=\"top\"/> <col width=\"65%\" align=\"left\" valign=\"top\"/> <tbody> <tr styleCode=\"TopRule\"> <td styleCode=\"Rrule BotRule\">adults and children 12 years of age and older</td> <td styleCode=\"BotRule\">apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.</td> </tr> <tr styleCode=\"BotRule\"> <td styleCode=\"Rrule\">children under 12 years</td> <td>consult a dentist or a physician</td> </tr> </tbody> </table>"],"effective_time":"20190409","id":"ca3dd546-9e13-458e-92bf-9bbd62592be2","inactive_ingredient":["Inactive ingredients water, glycerin, hydrated silica, sorbitol, PEG-12, sodium lauryl sulfate, flavor, poloxamer 407, xanthan gum, cellulose gum, sodium saccharin, sodium hydroxide, titanium dioxide, FD&C blue no. 1"],"indications_and_usage":["Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact helps protect against cavities"],"keep_out_of_reach_of_children":["Keep out of the reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["PRINCIPAL DISPLAY PANEL - 4.0 OZ Tube Specially Formulated for Sensitive Teeth Colgate ® Toothpaste for Sensitive Teeth and Cavity Protection MAXIMUM STRENGTH Sensitive WHITENING NET WT 4.0 OZ (113 g) ✓Fast Relief ✓Proven Protection ✓Removes Stains Principle Display Panel - 4.0 OZ Tube","PRINCIPAL DISPLAY PANEL - 4.0 OZ carton Specially Formulated for Sensitive Teeth Colgate ® Toothpaste for Sensitive Teeth and Cavity Protection MAXIMUM STRENGTH Sensitive WHITENING NET WT 4.0 OZ (113 g) ✓Fast Relief ✓Proven Protection ✓Removes Stains Principle Display Panel - 4.0 OZ carton"],"purpose":["Purpose Antisensitivity Anticavity"],"questions":["Questions or comments? Call toll-free 1-800-468-6502"],"set_id":"6dbe7f01-6c00-40a0-a8b1-3225aae96626","spl_product_data_elements":["Colgate Sensitive Maximum Strength Whitening SODIUM FLUORIDE and POTASSIUM NITRATE SODIUM FLUORIDE FLUORIDE ION POTASSIUM NITRATE NITRATE ION GLYCERIN WATER SORBITOL HYDRATED SILICA POLYETHYLENE GLYCOL 600 SODIUM LAURYL SULFATE POLOXAMER 407 CARBOXYMETHYLCELLULOSE SODIUM, UNSPECIFIED FORM SACCHARIN SODIUM SODIUM HYDROXIDE XANTHAN GUM TITANIUM DIOXIDE FD&C BLUE NO. 1"],"spl_unclassified_section":["Drug Facts","Dist. by: COLGATE-PALMOLIVE COMPANY New York, NY 10022 Made in Mexico www.colgatesensitive.com"],"stop_use":["Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist."],"version":"5","warnings":["Warnings When using this product, do not use longer than 4 weeks unless recommended by a dentist or physician. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of the reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"when_using":["When using this product, do not use longer than 4 weeks unless recommended by a dentist or physician."]}