{"active_ingredient":["Active Ingredients Purpose Potassium nitrate 5% Antisensitivity Sodium fluoride 0.24% (0.15% w/v fluoride ion) Anticavity"],"active_ingredient_table":["<table width=\"65%\"> <col width=\"75%\" align=\"left\" valign=\"top\"/> <col width=\"25%\" align=\"right\" valign=\"top\"/> <thead> <tr> <th> <content styleCode=\"italics\">Active Ingredients</content> </th> <th> <content styleCode=\"italics\">Purpose</content> </th> </tr> </thead> <tbody> <tr> <td>Potassium nitrate 5%</td> <td>Antisensitivity</td> </tr> <tr> <td>Sodium fluoride 0.24% (0.15% w/v fluoride ion)</td> <td>Anticavity</td> </tr> </tbody> </table>"],"dosage_and_administration":["Directions adults and children 12 years of age and older apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. children under 12 years consult a dentist or physician"],"dosage_and_administration_table":["<table width=\"75%\" styleCode=\"Noautorules\"> <col width=\"30%\" align=\"left\" valign=\"top\"/> <col width=\"70%\" align=\"left\" valign=\"top\"/> <tbody> <tr styleCode=\"Botrule\"> <td styleCode=\"Rrule\">adults and children 12 years of age and older</td> <td>apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.</td> </tr> <tr> <td styleCode=\"Rrule\">children under 12 years</td> <td>consult a dentist or physician</td> </tr> </tbody> </table>"],"effective_time":"20180122","id":"d671d781-ee7d-4333-a8d9-a0cf5e620fef","inactive_ingredient":["Inactive ingredients water, glycerin, hydrated silica, sorbitol, PEG-12, sodium lauryl sulfate, flavor, poloxamer 407, xanthan gum, cellulose gum, sodium saccharin, sodium hydroxide, titanium dioxide, FD&C blue no. 1"],"indications_and_usage":["Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact helps protect against cavities"],"keep_out_of_reach_of_children":["Keep out of reach of children. If more than is used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["PRINCIPAL DISPLAY PANEL - 170 g Tube Carton Colgate ® Toothpaste for Sensitive Teeth and Cavity Protection Clinically Proven Sensitivity Relief NET WT 6.0 OZ (170 g) Principal Display Panel - 170 g Tube Carton"],"purpose":["Active Ingredients Purpose Potassium nitrate 5% Antisensitivity Sodium fluoride 0.24% (0.15% w/v fluoride ion) Anticavity"],"purpose_table":["<table width=\"65%\"> <col width=\"75%\" align=\"left\" valign=\"top\"/> <col width=\"25%\" align=\"right\" valign=\"top\"/> <thead> <tr> <th> <content styleCode=\"italics\">Active Ingredients</content> </th> <th> <content styleCode=\"italics\">Purpose</content> </th> </tr> </thead> <tbody> <tr> <td>Potassium nitrate 5%</td> <td>Antisensitivity</td> </tr> <tr> <td>Sodium fluoride 0.24% (0.15% w/v fluoride ion)</td> <td>Anticavity</td> </tr> </tbody> </table>"],"questions":["Questions? 1-800-468-6502"],"set_id":"f100fd9f-fa7a-429a-bb34-df22db4b8006","spl_product_data_elements":["Colgate Sensitive Whitening for Sensitive Teeth and Cavity Protection Sodium Fluoride and Potassium Nitrate Sodium Fluoride Fluoride Ion Potassium Nitrate Nitrate Ion Sodium Lauryl Sulfate CARBOXYMETHYLCELLULOSE SODIUM, UNSPECIFIED FORM Glycerin Sodium Hydroxide Xanthan gum Water Polyethylene Glycol 600 Poloxamer 407 Saccharin Sodium Sorbitol Hydrated Silica FD&C Blue no. 1 Titanium dioxide"],"spl_unclassified_section":["Drug Facts","Dist. by: COLGATE-PALMOLIVE COMPANY New York, NY 10022"],"stop_use":["Stop use and ask a dentist. If the problem persists or worsens. Sensitive teeth may indicate a serious problem that may prompt care by a dentist."],"version":"2","warnings":["Warnings When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist. If the problem persists or worsens. Sensitive teeth may indicate a serious problem that may prompt care by a dentist. Keep out of reach of children. If more than is used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."]}