{"active_ingredient":["Active ingredients Purpose Potassium nitrate 5% Antisensitivity Sodium fluoride 0.24% (0.15% w/v fluoride ion) Anticavity"],"active_ingredient_table":["<table width=\"75%\"><col width=\"60%\" align=\"left\" valign=\"top\"/><col width=\"40%\" align=\"right\" valign=\"top\"/><thead><tr><th><content styleCode=\"italics\">Active ingredients</content></th><th><content styleCode=\"italics\">Purpose</content></th></tr></thead><tbody><tr><td>Potassium nitrate 5%</td><td>Antisensitivity</td></tr><tr><td>Sodium fluoride 0.24% (0.15% w/v fluoride ion)</td><td>Anticavity</td></tr></tbody></table>"],"dosage_and_administration":["Directions adults and children 12 years of age and older apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. children under 12 years consult a dentist or physician"],"dosage_and_administration_table":["<table width=\"75%\" styleCode=\"Noautorules\"><col width=\"30%\" align=\"left\" valign=\"top\"/><col width=\"70%\" align=\"left\" valign=\"top\"/><tbody><tr styleCode=\"Botrule\"><td styleCode=\"Rrule\">adults and children 12 years of age and older</td><td>apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.</td></tr><tr><td styleCode=\"Rrule\">children under 12 years</td><td>consult a dentist or physician</td></tr></tbody></table>"],"effective_time":"20130726","id":"e3c89f7d-c0cf-4b7b-9761-87378444a9db","inactive_ingredient":["Inactive ingredients water, sorbitol, glycerin, hydrated silica, PEG-12, sodium lauryl sulfate, flavor, cellulose gum, tetrasodium pyrophosphate, sodium saccharin, xanthan gum, titanium dioxide"],"indications_and_usage":["Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact helps protect against cavities"],"keep_out_of_reach_of_children":["Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["PRINCIPAL DISPLAY PANEL - 113 g Tube Carton Colgate ® Toothpaste for Sensitive Teeth and Cavity Protection MAXIMUM STRENGTH* Sensitive enamelprotect Clinically Proven Sensitivity Relief NET WT 4.0 OZ (113 g) ✔ Helps Protect Against Acid Wear ✔ Hardens Enamel Principal Display Panel - 113 g Tube Carton"],"purpose":["Active ingredients Purpose Potassium nitrate 5% Antisensitivity Sodium fluoride 0.24% (0.15% w/v fluoride ion) Anticavity"],"purpose_table":["<table width=\"75%\"><col width=\"60%\" align=\"left\" valign=\"top\"/><col width=\"40%\" align=\"right\" valign=\"top\"/><thead><tr><th><content styleCode=\"italics\">Active ingredients</content></th><th><content styleCode=\"italics\">Purpose</content></th></tr></thead><tbody><tr><td>Potassium nitrate 5%</td><td>Antisensitivity</td></tr><tr><td>Sodium fluoride 0.24% (0.15% w/v fluoride ion)</td><td>Anticavity</td></tr></tbody></table>"],"questions":["Questions or comments? Call toll-free 1-800-468-6502"],"set_id":"0bbe502e-b75f-43a9-af00-df14c849e079","spl_product_data_elements":["Colgate Sensitive Enamel Protect SODIUM FLUORIDE and POTASSIUM NITRATE SODIUM FLUORIDE FLUORIDE ION POTASSIUM NITRATE NITRATE ION HYDRATED SILICA WATER SORBITOL GLYCERIN POLYETHYLENE GLYCOL 600 SODIUM PYROPHOSPHATE SODIUM LAURYL SULFATE CARBOXYMETHYLCELLULOSE SODIUM, UNSPECIFIED SACCHARIN SODIUM XANTHAN GUM TITANIUM DIOXIDE"],"spl_unclassified_section":["Drug Facts","Dist. by: COLGATE-PALMOLIVE COMPANY New York, NY 10022"],"stop_use":["Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist."],"version":"3","warnings":["Warnings When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"when_using":["When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist."]}