{"active_ingredient":["Active Ingredients Potassium nitrate 5%........................................... Antihypersensitivity Sodium Fluoride 0.243% (0.15% w/v fluoride ion).... Anticavity toothpaste"],"dosage_and_administration":["Directions Adults and children 12 years and older Brush teeth for at least one minute, preferably after each meal, or at least twice a day or as directed by your dentist. Be sure to brush sensitive areas of the teeth. Children under 12 years of age Consult a dentist or doctor Other information Store in a cool, dry place."],"effective_time":"20130411","id":"f06fee99-2d1b-4adf-a5a0-9e90db64a461","inactive_ingredient":["Inactive ingredients sorbitol, water, silica, sodium lauryl sulfate, flavor, cellulose gum, titanium dioxide, sodium benzoate, sodium phosphate, tetrasodium pyrophosphate, sodium saccharin."],"indications_and_usage":["USES Builds increasing protection against painful sensitivity of teeth due to cold, heat, acids, sweets or contact Aids in the prevention of dental cavities"],"keep_out_of_reach_of_children":["Keep out of reach of children If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["image description"],"purpose":["Purpose Builds increasing protection against painful sensitivity of teeh due to cold, heat, acids, sweets or contact Aids in the prevention of dental cavities"],"set_id":"22b5d423-b43a-4be9-be98-998640ff1c13","spl_product_data_elements":["Family Wellness Sensitive Extra Whitening Potassium Nitrate and Sodium Fluoride POTASSIUM NITRATE NITRATE ION SODIUM FLUORIDE FLUORIDE ION SORBITOL WATER SODIUM LAURYL SULFATE TITANIUM DIOXIDE SODIUM BENZOATE SODIUM PHOSPHATE SACCHARIN SODIUM Sensitive"],"version":"1","warnings":["Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. pain/sensitivity still persists after 4 weeks of use."]}