{"active_ingredient":["Active Ingredients Potassium nitrate 5%........................................... Antihypersensitivity Sodium Fluoride 0.243% (0.15% w/v fluoride ion)....Anticavity toothpaste"],"dosage_and_administration":["Directions Adults and children 12 years and older Brush teeth for at least one minute, preferably after each meal, or at least twice a day or as directed by your dentist. Be sure to brush sensitive areas. Children under 12 years of age Consult a dentist or doctor Other information Store in a cool, dry place."],"effective_time":"20100825","id":"f4b1f6e9-1f51-4204-a2d0-bbcf28baa62c","inactive_ingredient":["Inactive ingredients: Sorbitol, Water,Silica, Sodium Lauryl Sulphate, Flavor, Cellulose Gum,Titanium Dioxide, Sodium Benzoate, S odium Phosphate, Tetrasodium Pyrophosphate, Sodium Saccharin, BLUE 1, YELLOW 10"],"indications_and_usage":["USES builds increasing protection against painful sensitivity of teeth due to cold, heat, acids, sweets or contact Aids in the prevention of dental cavities"],"keep_out_of_reach_of_children":["KEEP OUT OF REACH OF CHILDREN"],"openfda":{},"package_label_principal_display_panel":["Principal Display Panel image of container"],"purpose":["Antihypersensitivity, Anticavity toothpaste"],"set_id":"57f2ffaf-18da-41c8-809b-9c5a7e1c919c","spl_product_data_elements":["Up and Up Sensitive Toothpaste Potassium Nitrate and Sodium Fluoride POTASSIUM NITRATE POTASSIUM CATION SORBITOL SODIUM FLUORIDE FLUORIDE ION WATER SILICON DIOXIDE SODIUM LAURYL SULFATE CROSCARMELLOSE SODIUM TITANIUM DIOXIDE SODIUM BENZOATE SODIUM PHOSPHATE SODIUM PYROPHOSPHATE SACCHARIN SODIUM FD&C BLUE NO. 1 D&C YELLOW NO. 10 Fresh Mint Flavor"],"version":"1","warnings":["WARNINGS When using this product do not use longer than 4 weeks unless recommended by a dentist or doctor. Stop and ask a dentist if problems persists or worsens. Sensitive teeth may indicate a serious problem that may require prompt care by a dentist. Keep out of reach of children . If you accidentally swallow more that used for brushing seek professional help or contact a Poison Control Center immediately."]}