{"active_ingredient":["Active ingredients Purpose Potassium nitrate 5% Antisensitivity Sodium fluoride 0.24% (0.14% w/v fluoride ion) Anticavity"],"active_ingredient_table":["<table width=\"70%\"> <col width=\"75%\" align=\"left\" valign=\"top\"/> <col width=\"25%\" align=\"right\" valign=\"top\"/> <thead> <tr> <th> <content styleCode=\"italics\">Active ingredients</content> </th> <th> <content styleCode=\"italics\">Purpose</content> </th> </tr> </thead> <tbody> <tr> <td>Potassium nitrate 5%</td> <td>Antisensitivity</td> </tr> <tr> <td>Sodium fluoride 0.24% (0.14% w/v fluoride ion)</td> <td>Anticavity</td> </tr> </tbody> </table>"],"dosage_and_administration":["Directions adults and children 12 years of age and older apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. children under 12 years consult a dentist or physician"],"dosage_and_administration_table":["<table width=\"70%\" styleCode=\"Noautorules\"> <col width=\"30%\" align=\"left\" valign=\"top\"/> <col width=\"70%\" align=\"left\" valign=\"top\"/> <tbody> <tr styleCode=\"Botrule\"> <td styleCode=\"Rrule\">adults and children 12 years of age and older</td> <td>apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.</td> </tr> <tr> <td styleCode=\"Rrule\">children under 12 years</td> <td>consult a dentist or physician</td> </tr> </tbody> </table>"],"effective_time":"20190417","id":"f7acdebc-b9cf-4a19-b3e0-154e6c536731","inactive_ingredient":["Inactive ingredients water, hydrated silica, glycerin, sorbitol, PEG-12, poloxamer 407, PVM/MA copolymer, sodium lauryl sulfate, flavor, sodium hydroxide, cellulose gum, sodium saccharin, cocamidopropyl betaine, xanthan gum, titanium dioxide"],"indications_and_usage":["Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact helps protect against cavities"],"keep_out_of_reach_of_children":["Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"openfda":{},"package_label_principal_display_panel":["PRINCIPAL DISPLAY PANEL - 113 g Tube Carton MAXIMUM STRENGTH* NEW Colgate ® Anticavity & Antisensitivity Toothpaste 30% MORE FOAMING ACTION † ✓ Helps remove & prevent surface stains ✓ Helps relieve sensitivity Sensitive SMART WHITE ™ SPECIALIST WHITENING TOOTHPASTE FOR SENSITIVE TEETH NET WT 4.0 OZ (113 g) FRESH MINT Paste Principal Display Panel - 113 g Tube Carton"],"purpose":["Active ingredients Purpose Potassium nitrate 5% Antisensitivity Sodium fluoride 0.24% (0.14% w/v fluoride ion) Anticavity"],"purpose_table":["<table width=\"70%\"> <col width=\"75%\" align=\"left\" valign=\"top\"/> <col width=\"25%\" align=\"right\" valign=\"top\"/> <thead> <tr> <th> <content styleCode=\"italics\">Active ingredients</content> </th> <th> <content styleCode=\"italics\">Purpose</content> </th> </tr> </thead> <tbody> <tr> <td>Potassium nitrate 5%</td> <td>Antisensitivity</td> </tr> <tr> <td>Sodium fluoride 0.24% (0.14% w/v fluoride ion)</td> <td>Anticavity</td> </tr> </tbody> </table>"],"questions":["Questions? 1-800-468-6502"],"set_id":"d03cc25a-fcca-4d04-a4ad-acf8beb8f880","spl_product_data_elements":["COLGATE SENSITIVE SMART WHITE FRESH MINT POTASSIUM NITRATE and SODIUM FLUORIDE POTASSIUM NITRATE NITRATE ION SODIUM FLUORIDE FLUORIDE ION WATER HYDRATED SILICA GLYCERIN SORBITOL POLYETHYLENE GLYCOL 600 POLOXAMER 407 BUTYL ESTER OF METHYL VINYL ETHER/MALEIC ANHYDRIDE COPOLYMER (125000 MW) SODIUM LAURYL SULFATE SODIUM HYDROXIDE CARBOXYMETHYLCELLULOSE SODIUM, UNSPECIFIED FORM SACCHARIN SODIUM COCAMIDOPROPYL BETAINE XANTHAN GUM TITANIUM DIOXIDE"],"spl_unclassified_section":["Drug Facts","Dist. by: COLGATE-PALMOLIVE COMPANY New York, NY 10022"],"stop_use":["Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist."],"version":"2","warnings":["Warnings When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."],"when_using":["When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist."]}