A device designed to insert and remove a soft contact lens from the eye. It typically consists of a small, hand-held, double-prong plastic pincer with specially-designed tips to retract the lens from the eye; the device tip includes a mark and an indentation to hold the lens and facilitate its accurate placement on the eye. The device is used to avoid soft lens contamination and to facilitate lens removal and insertion typically by users with low dexterity, long nails, or rough fingers; it is also used by contact lens wearers in dirty environments. This is a reusable device.