Crest

Manufacturer
The Procter & Gamble Manufacturing Company
Effective date
2026-01-08
Label type
HUMAN OTC DRUG LABEL
Version
7
Source
monthly-update
Hydrated at
2026-06-03 17:52:06

Label at a glance#

ProductCrest Densify Daily Protection
Active ingredientSTANNOUS FLUORIDE
Label structure10 sections

Indications and uses

aids in the prevention of cavities builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact

Dosage and administration

adults and children 12 yrs. & older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth do not swallow children under 12 yrs. of age: ask a dentist

Label contents#

Full prescribing information#

Drug Facts

OTC - ACTIVE INGREDIENT SECTION

Active ingredient

Stannous fluoride 0.454%

(0.15% w/v fluoride ion)

Purposes

OTC - PURPOSE SECTION

Anticavity, antisensitivity toothpaste

Uses

INDICATIONS & USAGE SECTION

  • aids in the prevention of cavities
  • builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact

WARNINGS SECTION

OTC - WHEN USING SECTION

When using this product do not use for sensitivity longer than four weeks unless recommended by a dentist.

OTC - STOP USE SECTION

Stop use and ask a dentist if the sensitivity problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care.

OTC - KEEP OUT OF REACH OF CHILDREN SECTION

Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Directions

DOSAGE & ADMINISTRATION SECTION

  • adults and children 12 yrs. & older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth
  • do not swallow
  • children under 12 yrs. of age: ask a dentist

Other information

WARNINGS AND PRECAUTIONS SECTION

  • products containing stannous fluoride may produce surface staining of the teeth
  • adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist
  • this Crest is specially formulated to help prevent staining
  • see your dentist regularly

Inactive ingredients

INACTIVE INGREDIENT SECTION

glycerin, sorbitol, water, hydrated silica, sodium lauryl sulfate, sodium citrate, flavor, sodium gluconate, carrageenan, xanthan gum, sodium saccharin, cocamidopropyl betaine, sodium hydroxide, stannous chloride, sucralose, titanium dioxide

Questions?

OTC - QUESTIONS SECTION

1-800-594-4158

SPL UNCLASSIFIED SECTION

DISTR. BY PROCTER & GAMBLE,

CINCINNATI, OH 45202

Principal Display Panel - 116 g tube in carton

PACKAGE LABEL.PRINCIPAL DISPLAY PANEL

Crest Densify Daily ProtectionCrest Densify Daily ProtectionCrest®

PRO HEALTH™

FLUORIDE TOOTHPASTE FOR ANTICAVITY AND SENSITIVE TEETH

DENSIFY™

ACTIVELY REBUILDS

TOOTH DENSITY

TO EXTEND THE LIFE OF TEETH

2X ENAMEL PROTECTION SYSTEM

DAILY PROTECTION

NET WT 4.1 OZ (116 g)

DailyMed RxNorm Mappings#

RxCUI, RxNorm string, TTY table
RxCUIRxNorm stringTTYSPL version
416784stannous fluoride 0.454 % (fluoride ion 0.16 % ) ToothpastePSN7
416784stannous fluoride 0.00454 MG/MG ToothpasteSCD7
416784stannous fluoride 0.454 % (fluoride ion 0.14 % ) ToothpasteSY7
416784stannous fluoride 0.454 % (fluoride ion 0.15 % ) ToothpasteSY7
416784stannous fluoride 0.454 % (fluoride ion 0.16 % ) ToothpasteSY7

DailyMed Product Concepts#

Product concept, Relation, Version table
Product conceptRelationVersionEffective
6bd95106-a412-1dad-b9cc-4cb74bfb27ceProduct name220230315
290f523a-f9db-9774-b5a9-e1f908ac1782Product name120150828
c6b65c52-69c7-df49-550a-a50c137f6218Product name120140508

DailyMed Package Descriptions#

Package NDC, Product, Description table
Package NDCProductDescriptionFormQuantityStrengthSPL version
69423-873-12CrestDensify Daily Protection116 g in 1 TUBEPASTE, DENTIFRICE1167
69423-873-12CrestDensify Daily Protection3 in 1 CARTONPASTE, DENTIFRICE37
69423-873-41CrestDensify Daily Protection116 g in 1 TUBEPASTE, DENTIFRICE1167
69423-873-41CrestDensify Daily Protection1 in 1 CARTONPASTE, DENTIFRICE17
69423-873-53CrestDensify Daily Protection1 in 1 CARTONPASTE, DENTIFRICE17
69423-873-53CrestDensify Daily Protection150 g in 1 TUBEPASTE, DENTIFRICE1507
69423-873-85CrestDensify Daily Protection1 in 1 CARTONPASTE, DENTIFRICE17
69423-873-85CrestDensify Daily Protection24 g in 1 TUBEPASTE, DENTIFRICE247

Products#

Every source-derived product name is available through these pages.

DailyMed product names page 1 of 1 · 18 matching rows.

NDC Codes#

Product NDC, Package NDC table
Product NDCPackage NDC
69423-87369423-873-41, 69423-873-85, 69423-873-12, 69423-873-53

Ingredients#

Every source-derived ingredient row is available through these pages.

DailyMed ingredient rows page 1 of 1 · 16 matching rows.

Source Document#

Source XML

Older Hydrated Versions#

Version, Effective date, Source table
VersionEffective dateSourceHydrated
62025-02-21full-release2026-06-01 00:55:48

openFDA label cross-check#

OpenFDA label data provides additional search and identifier links. DailyMed’s Structured Product Label is the canonical label on FDA.report. Matching records are deduplicated before they are shown below.

Matched openFDA labels page 1 of 1 · 1 matching rows.

Brand, Generic, Manufacturer table
BrandGenericManufacturerSPL set IDEffective dateAvailable safety fieldsJoin
Crest Densify Daily ProtectionSTANNOUS FLUORIDEThe Procter & Gamble Manufacturing Companyd810d4e5-ba66-efe1-e053-2995a90abfc02026-01-08WarningsExact identifier
ndc (package): 69423-873-85
ndc (package): 69423-873-53
ndc (package): 69423-873-41
ndc (package): 69423-873-12
ndc (product): 69423-873
ndc11 (package): 69423087353
ndc11 (package): 69423087385
ndc11 (package): 69423087341
ndc11 (package): 69423087312
spl id: 47e497ef-68fb-4404-e063-6394a90a0dac
spl set id: d810d4e5-ba66-efe1-e053-2995a90abfc0

Reported adverse events (FAERS/openFDA)#

Adverse event summaries are temporarily unavailable. Other product information remains available.